A 2020 perspective on "How live streaming influences purchase intentions in social commerce: An IT affordance perspective"

Sun, Yuan1,2; Shao, Xiang1; Li, Xiaotong3; Guo, Yue4; Nie, Kun1

2020

10.1016/j.elerap.2020.100958

Electronic Commerce Research and Applications   影响因子和分区

1567-4223

1873-7846

Live-streaming shopping has become increasingly popular in social commerce. Reviewing recent research on live-streaming shopping, we find that most papers about this topic have focused on user behavior and user experience. While these previous studies, including Sun et al. (2019), have provided useful insights into different aspects of live-streaming in social commerce, most of them have used cross-sectional surveys as the primary research method. Therefore, limitations such as the self-reporting bias or the common research method bias may hinder our understanding of the real effect of live-streaming on consumer purchase behavior. The actual causal relationship between live-streaming and consumer purchases should be further examined using more robust econometric models, natural experiments, or longitudinal studies.
© 2020 Elsevier B.V.

Human-computer interaction Live-streaming shopping User behavior User experience Social commerce

EI ; SCI ; SSCI

英语

其他

Zhejiang Gongshang University[2019SMYJ12ZC] ; [20NDJC102YB] ; National Natural Science Foundation of China[71872061]

Business & Economics ; Computer Science

Business ; Computer Science, Information Systems ; Computer Science, Interdisciplinary Applications

WOS:000528943600031

Elsevier B.V.

20200808195274

Commerce ; Human computer interaction ; Purchasing ; Sales ; Social computing ; User experience

Atomic and Molecular Physics:931.3

EV Compendex

1.School of Business Administration, Zhejiang Gongshang University, Zhejiang, China
2.Zheshang Research Institute, Zhejiang Gongshang University, Zhejiang, China
3.College of Business, The University of Alabama in Huntsville, AL, United States
4.Southern University of Science and Technology, Shenzhen, China

Sun, Yuan,Shao, Xiang,Li, Xiaotong,et al. A 2020 perspective on "How live streaming influences purchase intentions in social commerce: An IT affordance perspective"[J]. Electronic Commerce Research and Applications,2020,40.

Sun, Yuan,Shao, Xiang,Li, Xiaotong,Guo, Yue,&Nie, Kun.(2020).A 2020 perspective on "How live streaming influences purchase intentions in social commerce: An IT affordance perspective".Electronic Commerce Research and Applications,40.

Sun, Yuan,et al."A 2020 perspective on "How live streaming influences purchase intentions in social commerce: An IT affordance perspective"".Electronic Commerce Research and Applications 40(2020).