Will you go where you search? A deep learning framework for estimating user search-and-go behavior

Jiang，Renhe1; Chen，Quanjun1; Cai，Zekun1; Fan，Zipei1; Song，Xuan1,2; Tsubouchi，Kota3; Shibasaki，Ryosuke1,2

2020

10.1016/j.neucom.2020.10.001

NEUROCOMPUTING   影响因子和分区

0925-2312

1872-8286

Every day, people are using search engines for different purposes such as research, shopping, or entertainment. Among the behaviors of search engine users, we are particularly interested in search-and-go behavior, which intuitively corresponds to a simple but challenging question, i.e., will users go where they search? Accurately estimating such behavior can be of great importance for Internet companies to recommend point-of-interest (POI), advertisement, and route, as well as for governments and public service operators like metro companies to conduct traffic monitoring, crowd management, and transportation scheduling. Therefore, in this study, we first collect search log data and GPS log data with linked and consistent user ID from Yahoo! Japan portal application installed in millions of smart-phones and tablets. Then we propose a framework including a complete data-processing procedure and an end-to-end deep learning model to predict whether a user will check-in the searched place or not. Specifically, as users’ daily activities are considered to have high correlation with their travel, eating, and recreation decision in the future (i.e., go or not), Deep Spatial–Temporal Interaction Network (DeepSTIN) is elaborately designed to automatically learn the sophisticated spatiotemporal interactions between mobility data and search query data. Experimental results based on the standard metrics demonstrate that our proposed framework can achieve satisfactory performances on multiple real-world search scenarios.

Deep learning Location-based services Recommender system Ubiquitous and mobile computing User behavior modeling

EI ; SCI

英语

其他

Computer Science

Computer Science, Artificial Intelligence

WOS:000761758600008

ELSEVIER

20204909582520

Transportation routes ; Behavioral research ; Scheduling ; Smartphones ; Location based services ; Search engines ; Data handling ; Telecommunication services ; User profile ; Deep learning ; Learning systems

Ergonomics and Human Factors Engineering:461.4 ; Telecommunication; Radar, Radio and Television:716 ; Telephone Systems and Equipment:718.1 ; Computer Software, Data Handling and Applications:723 ; Data Processing and Image Processing:723.2 ; Computer Applications:723.5 ; Management:912.2 ; Social Sciences:971

COMPUTER SCIENCE

2-s2.0-85097089559

Scopus

1.The University of Tokyo,Tokyo,Japan
2.SUSTech-UTokyo Joint Research Center on Super Smart City,Southern University of Science and Technology,Shen Zhen,China
3.Yahoo Japan Corporation,Tokyo,Japan

Jiang，Renhe,Chen，Quanjun,Cai，Zekun,et al. Will you go where you search? A deep learning framework for estimating user search-and-go behavior[J]. NEUROCOMPUTING,2020,472:338-348.

Jiang，Renhe.,Chen，Quanjun.,Cai，Zekun.,Fan，Zipei.,Song，Xuan.,...&Shibasaki，Ryosuke.(2020).Will you go where you search? A deep learning framework for estimating user search-and-go behavior.NEUROCOMPUTING,472,338-348.

Jiang，Renhe,et al."Will you go where you search? A deep learning framework for estimating user search-and-go behavior".NEUROCOMPUTING 472(2020):338-348.