Exploring the Social Influence of Multichannel Access in an Online Health Community

Luo, Peng1; Chen, Kun2; Wu, Chong1; Li, Yongli3

2018-01

10.1002/asi.23928

Journal of the Association for Information Science and Technology   影响因子和分区

2330-1635

2330-1643

Social influence has a great impact on human behavior, which has been widely investigated in various research fields. Even so, it has rarely been investigated in the online health community. In this paper, we focus on the multichannel access in online health communities, defining social influence as the average degree of multichannel access to a physician's colleagues. Based on the multinomial logistic regression model, we examined the direct effects of social influence and patients' rating to multichannel access. In addition, we explored the moderating effect of social influence on the relationship between patients' rating and multichannel access in online health communities. The results of the experiment and robustness testing support the propositions that social influence and patients' rating significantly and positively affect multichannel access in an online health community. The moderating effect of social influence is negative and significantly influences the accessible channels provided by the focal physician. This research contributes to the literature concerning online health communities, social influence, and multichannel access; it also has practical implications.

SCI ; EI ; SSCI

英语

通讯

National Natural Science Foundation of China[71601090] ; National Natural Science Foundation of China[71501034]

Computer Science ; Information Science & Library Science

Computer Science, Information Systems ; Information Science & Library Science

WOS:000418157900009

WILEY

20174004230127

Behavioral research ; Health ; Regression analysis

Medicine and Pharmacology:461.6 ; Mathematical Statistics:922.2 ; Social Sciences:971

Web of Science

1.Harbin Inst Technol, Sch Management, Harbin 150001, Heilongjiang, Peoples R China
2.Southern Univ Sci & Technol China, Dept Finance, Shenzhen 518055, Peoples R China
3.Northeastern Univ, Sch Business Adm, Shenyang 100169, Liaoning, Peoples R China

Luo, Peng,Chen, Kun,Wu, Chong,et al. Exploring the Social Influence of Multichannel Access in an Online Health Community[J]. Journal of the Association for Information Science and Technology,2018,69(1):98-109.

Luo, Peng,Chen, Kun,Wu, Chong,&Li, Yongli.(2018).Exploring the Social Influence of Multichannel Access in an Online Health Community.Journal of the Association for Information Science and Technology,69(1),98-109.

Luo, Peng,et al."Exploring the Social Influence of Multichannel Access in an Online Health Community".Journal of the Association for Information Science and Technology 69.1(2018):98-109.