Information competition in product launch: Evidence from the movie industry

Chen, Kun1; Yin, Jian2

2017-11-01

10.1016/j.elerap.2017.10.003

Electronic Commerce Research and Applications   影响因子和分区

1567-4223

1873-7846

Social media is an important platform for product launch and generates rich information for decision making. However, few studies have considered social information to have a competitive effect. In this study, we focused on the competition effects of social information in different product launch stages. We refined social information analysis to the product-feature level. Using data from the Chinese movie market, we developed several models in experiments. Our results indicate that competitors' social opinions are important for focused product sales. Search volume moderates the effect between social opinion and product sales. Simultaneously, incorporating product-feature-level social information regarding comparative products in the model will improve the model's predictive power over product sales. These results have both theoretical and practical implications. (C) 2017 Elsevier B.V. All rights reserved.

Social media Search volume Product launch Movie industry Competition

SCI ; EI ; SSCI

英语

第一 ; 通讯

National Natural Science Foundation of China[71601090]

Business & Economics ; Computer Science

Business ; Computer Science, Information Systems ; Computer Science, Interdisciplinary Applications

WOS:000416278500008

ELSEVIER SCIENCE BV

20174304291679

Competition ; Decision making ; Motion pictures ; Sales ; Social aspects ; Social networking (online)

Computer Software, Data Handling and Applications:723 ; Impact of Technology on Society:901.4 ; Industrial Economics:911.2 ; Management:912.2 ; Social Sciences:971

Web of Science

1.Southern Univ Sci & Technol, Dept Finance, Shenzhen, Peoples R China
2.Shenzhen Univ, Coll Mechatron & Control Engn, Shenzhen, Peoples R China

Chen, Kun,Yin, Jian. Information competition in product launch: Evidence from the movie industry[J]. Electronic Commerce Research and Applications,2017,26:81-88.

Chen, Kun,&Yin, Jian.(2017).Information competition in product launch: Evidence from the movie industry.Electronic Commerce Research and Applications,26,81-88.

Chen, Kun,et al."Information competition in product launch: Evidence from the movie industry".Electronic Commerce Research and Applications 26(2017):81-88.