题名 | The Live Streaming Shopping: A New Industrial Ecology in China |
作者 | |
通讯作者 | Ma,Ding |
DOI | |
发表日期 | 2021-10-16
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会议录名称 | |
页码 | 140-144
|
摘要 | Over the past decade, shopping online has become increasingly mainstream with the introduction of accessible e-commerce websites and mobile applications. In the meantime, the proliferation of social media and live streaming platforms has supported internet celebrities or key opinion leaders (KOLs) directing their followers to quality products. These two trends are intertwined to produce a new industrial ecology: the live streaming shopping. In this paper, we show that live streaming shopping integrates pleasant social interaction, new product discovery, exceptional promotions, professional reviews, and entertainment, which creates an immense influence on consumer shopping behavior. By investigating the fundamental changes that LSS keeps bringing to the industry's supply chain, we identified some critical issues of LSS's future. It sheds some light on a more optimized supply LSS ecology in the near future. |
关键词 | |
学校署名 | 第一
|
语种 | 英语
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相关链接 | [Scopus记录] |
收录类别 | |
EI入藏号 | 20221311843165
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EI主题词 | Consumer behavior
; Ecology
; Electronic commerce
; Media streaming
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EI分类号 | Ecology and Ecosystems:454.3
; Computer Applications:723.5
; Inventory Control:911.3
; Industrial Engineering and Management:912
; Production Planning and Control; Manufacturing:913
; Atomic and Molecular Physics:931.3
|
Scopus记录号 | 2-s2.0-85126891747
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来源库 | Scopus
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引用统计 |
被引频次[WOS]:0
|
成果类型 | 会议论文 |
条目标识符 | http://sustech.caswiz.com/handle/2SGJ60CL/327992 |
专题 | 工学院_机械与能源工程系 |
作者单位 | 1.Department of Mechanical and Energy Engineering,Southern University of Science and Technology,Shen Zhen,China 2.National Engineering Laboratory for E-commerce Technologies,Tsinghua University,Beijing,China 3.College of Business,City University of Hong Kong,Department of Management Sciences,Department of Marketing,Hong Kong 4.The Affliated International School,Shenzhen University,Shenzhen,China |
第一作者单位 | 机械与能源工程系 |
第一作者的第一单位 | 机械与能源工程系 |
推荐引用方式 GB/T 7714 |
Zhang,Tongda,Qian,Jun,Sun,Xiao,et al. The Live Streaming Shopping: A New Industrial Ecology in China[C],2021:140-144.
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条目包含的文件 | 条目无相关文件。 |
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