中文版 | English
题名

The Live Streaming Shopping: A New Industrial Ecology in China

作者
通讯作者Ma,Ding
DOI
发表日期
2021-10-16
会议录名称
页码
140-144
摘要
Over the past decade, shopping online has become increasingly mainstream with the introduction of accessible e-commerce websites and mobile applications. In the meantime, the proliferation of social media and live streaming platforms has supported internet celebrities or key opinion leaders (KOLs) directing their followers to quality products. These two trends are intertwined to produce a new industrial ecology: the live streaming shopping. In this paper, we show that live streaming shopping integrates pleasant social interaction, new product discovery, exceptional promotions, professional reviews, and entertainment, which creates an immense influence on consumer shopping behavior. By investigating the fundamental changes that LSS keeps bringing to the industry's supply chain, we identified some critical issues of LSS's future. It sheds some light on a more optimized supply LSS ecology in the near future.
关键词
学校署名
第一
语种
英语
相关链接[Scopus记录]
收录类别
EI入藏号
20221311843165
EI主题词
Consumer behavior ; Ecology ; Electronic commerce ; Media streaming
EI分类号
Ecology and Ecosystems:454.3 ; Computer Applications:723.5 ; Inventory Control:911.3 ; Industrial Engineering and Management:912 ; Production Planning and Control; Manufacturing:913 ; Atomic and Molecular Physics:931.3
Scopus记录号
2-s2.0-85126891747
来源库
Scopus
引用统计
被引频次[WOS]:0
成果类型会议论文
条目标识符http://sustech.caswiz.com/handle/2SGJ60CL/327992
专题工学院_机械与能源工程系
作者单位
1.Department of Mechanical and Energy Engineering,Southern University of Science and Technology,Shen Zhen,China
2.National Engineering Laboratory for E-commerce Technologies,Tsinghua University,Beijing,China
3.College of Business,City University of Hong Kong,Department of Management Sciences,Department of Marketing,Hong Kong
4.The Affliated International School,Shenzhen University,Shenzhen,China
第一作者单位机械与能源工程系
第一作者的第一单位机械与能源工程系
推荐引用方式
GB/T 7714
Zhang,Tongda,Qian,Jun,Sun,Xiao,et al. The Live Streaming Shopping: A New Industrial Ecology in China[C],2021:140-144.
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