南方科技大学知识苑(SUSTech KC): Prior campus experience and alumni donation: a cross-cultural study of China and the USA

题名	Prior campus experience and alumni donation: a cross-cultural study of China and the USA
作者	Liang, Xianping1 ; Su, You 2; Shang, Weiwei 3
通讯作者	Su, You
发表日期	2022-10-01
DOI	10.1007/s10734-022-00948-z
发表期刊	HIGHER EDUCATION 影响因子和分区
ISSN	0018-1560
EISSN	1573-174X
卷号	86 期号:4
摘要	Few studies have been conducted to investigate the role that alumni's prior campus experience may play in future donation behavior. The theory of planned behavior (TPB) and the affect theory of social exchange were applied to examine the underlying relationship between campus experience and donation behavior by incorporating relevant factors including student engagement, sense of belonging, educational satisfaction, alumni participation, and obligation to give. Structural equation modeling (SEM) was employed to portray these relationships, and multigroup analyses were performed to compare the findings from two samples of US (n = 535) and Chinese (n = 510) alumni. The results suggested that student engagement is an antecedent of sense of belonging, which in turn leads to alumni's obligation to give. Furthermore, educational satisfaction and alumni participation mediate the relationship between sense of belonging and obligation to give. In contrast, the effect of sense of obligation to give on donation behavior is significant only for US alumni, and the strengths of the relationships among the constructs differ between the two samples. Cultural factors that may explain these differences are discussed. Appropriate measures for increasing alumni donation by optimizing students' campus experiences in conformance with the cultural characteristics of the society are suggested.
关键词	Student engagement Sense of belonging Alumni donation Satisfaction Obligation to give Cross-cultural comparison
相关链接	[来源记录]
收录类别	SSCI
语种	英语
学校署名	第一
资助项目	Humanities and Social Sciences Foundation of the Chinese Ministry of Education[19YJC880048]
WOS研究方向	Education & Educational Research
WOS类目	Education & Educational Research
WOS记录号	WOS:000870964800001
出版者	SPRINGER
ESI学科分类	SOCIAL SCIENCES, GENERAL
来源库	Web of Science
引用统计	被引频次[WOS]：2
成果类型	期刊论文
条目标识符	http://sustech.caswiz.com/handle/2SGJ60CL/406849
专题	人文社会科学学院_高等教育研究中心
作者单位	1.Southern Univ Sci & Technol, Ctr Higher Educ Res, Shenzhen, Peoples R China 2.Beijing Univ Posts & Telecommun, Sch Humanities, Beijing, Peoples R China 3.East China Normal Univ, Sch Marxism, Shanghai, Peoples R China
第一作者单位	高等教育研究中心
第一作者的第一单位	高等教育研究中心
推荐引用方式 GB/T 7714	Liang, Xianping,Su, You,Shang, Weiwei. Prior campus experience and alumni donation: a cross-cultural study of China and the USA[J]. HIGHER EDUCATION,2022,86(4).
APA	Liang, Xianping,Su, You,&Shang, Weiwei.(2022).Prior campus experience and alumni donation: a cross-cultural study of China and the USA.HIGHER EDUCATION,86(4).
MLA	Liang, Xianping,et al."Prior campus experience and alumni donation: a cross-cultural study of China and the USA".HIGHER EDUCATION 86.4(2022).