ARTIFICIAL INTELLIGENCE (AI) ADOPTION: AN EXTENDED COMPENSATORY LEVEL OF ACCEPTANCE

Chow, Claudia Sau King1; Zhan, Ge2,3; Wang, Hanfeng4; He, Miao5

2023-02-01

JOURNAL OF ELECTRONIC COMMERCE RESEARCH   影响因子和分区

1526-6133

1938-9027

This paper uses a new measurement of AI's intelligence related to task performance to examine how expectations about the operating efficiency of an AI technology influence the intention to adopt it. We suggest four levels of user acceptance/rejection of AI services, including the level of compensatory acceptance. Our conceptual model is specifically designed for the AI context, with two key variables: cybersecurity and anthropomorphism, and three mediating constructs: i) perceived level of AI's intelligence, ii) perceived performance expectancy, and iii) perceived effort expectancy. The hypotheses were tested by surveying 494 potential virtual banking users in Hong Kong and analyzing the data with Structural Equation Modelling (SEM). We find that consumer acceptance of AI services is positively related to perceived performance expectancy and effort expectancy and to the perceived level of AI's intelligence. These findings support an extended behavioral intention: the compensatory level of AI acceptance. Our empirically tested and generalizable results have implications for academics and practitioners.

AI adoption AI?s intelligence Performance expectancy Effort expectancy Self-service technology

SSCI

英语

通讯

UIC Research at BNU-HKBU United International College[UICR202024] ; National Natural Science Foundation of China[71832015] ; Philosophy and Social Science of Guangdong Province[GD20XGL55] ; Joint Research Project from the Guangdong Planning Office of Philosophy and Social Science[R202115] ; Guangdong University Innovation and Enhancement Program["2021WQNCX081","2021ZDZX3023","UICR0400019-21"]

Business & Economics

Business

WOS:000957725600006

CALIFORNIA STATE UNIV

Web of Science

1.Hong Kong Baptist Univ, Beijing Normal Univ, Fac Business & Management, Zhuhai, Peoples R China
2.Southern Univ Sci & Technol, Sch Innovat & Entrepreneurship, Shenzhen, Peoples R China
3.Southern Univ Sci & Technol, SUSTech Business Sch, Shenzhen, Peoples R China
4.Hong Kong Baptist Univ, Beijing Normal Univ, Fac Sci & Technol, Zhuhai, Peoples R China
5.Hong Kong Baptist Univ, Beijing Normal Univ, Hong Kong Chu Hai Coll, Hong Kong, Peoples R China

Chow, Claudia Sau King,Zhan, Ge,Wang, Hanfeng,et al. ARTIFICIAL INTELLIGENCE (AI) ADOPTION: AN EXTENDED COMPENSATORY LEVEL OF ACCEPTANCE[J]. JOURNAL OF ELECTRONIC COMMERCE RESEARCH,2023,24(1).

Chow, Claudia Sau King,Zhan, Ge,Wang, Hanfeng,&He, Miao.(2023).ARTIFICIAL INTELLIGENCE (AI) ADOPTION: AN EXTENDED COMPENSATORY LEVEL OF ACCEPTANCE.JOURNAL OF ELECTRONIC COMMERCE RESEARCH,24(1).

Chow, Claudia Sau King,et al."ARTIFICIAL INTELLIGENCE (AI) ADOPTION: AN EXTENDED COMPENSATORY LEVEL OF ACCEPTANCE".JOURNAL OF ELECTRONIC COMMERCE RESEARCH 24.1(2023).