南方科技大学知识苑(SUSTech KC): As Good as New: Embarrassment and Consumers' Preference for Used versus New Products

题名	As Good as New: Embarrassment and Consumers' Preference for Used versus New Products
作者	Wu, Ruomeng 1; Gaffney, Donald R.2; Kardes, Frank R.3; Li, Shaobo (Kevin)4,6 ; Liu, Meng 5
通讯作者	Li, Shaobo (Kevin)
发表日期	2023-10-01
DOI	10.1080/08961530.2023.2268286
发表期刊	JOURNAL OF INTERNATIONAL CONSUMER MARKETING 影响因子和分区
ISSN	0896-1530
EISSN	1528-7068
摘要	The condition of a product (i.e., being used or new) plays an important role in consumer judgment and purchase decisions, yet this phenomenon has been relatively under-researched. Using an experimental approach, this study investigates the effect of embarrassment on choice of used and new products. We demonstrate that due to the embarrassment associated with buying used products, Chinese consumers are more likely than their US counterparts to choose new products over used ones. Furthermore, we find that this difference can be attenuated by reframing used products positively as antiques. Our findings enrich the theoretical understanding of consumer behavior across cultures, offer important managerial implications, and provide novel insights into future research directions.
关键词	Culture product condition secondhand embarrassment framing
相关链接	[来源记录]
收录类别	ESCI
语种	英语
学校署名	通讯
WOS研究方向	Business & Economics
WOS类目	Business
WOS记录号	WOS:001087114500001
出版者	ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
来源库	Web of Science
引用统计
成果类型	期刊论文
条目标识符	http://sustech.caswiz.com/handle/2SGJ60CL/582837
专题	商学院
作者单位	1.Western Kentucky Univ, Gordon Ford Coll Business, Bowling Green, KY USA 2.Vanderbilt Univ, Owen Grad Sch Management, Nashville, TN USA 3.Univ Cincinnati, Carl H Lindner Coll Business, Cincinnati, OH USA 4.Southern Univ Sci & Technol, Coll Business, ISME, Shenzhen, Peoples R China 5.Univ Cent Florida, Coll Business, Orlando, FL USA 6.Southern Univ Sci & Technol, Coll Business, ISME, 1088 Xueyuan Ave, Shenzhen 518055, Peoples R China
通讯作者单位	商学院
推荐引用方式 GB/T 7714	Wu, Ruomeng,Gaffney, Donald R.,Kardes, Frank R.,et al. As Good as New: Embarrassment and Consumers' Preference for Used versus New Products[J]. JOURNAL OF INTERNATIONAL CONSUMER MARKETING,2023.
APA	Wu, Ruomeng,Gaffney, Donald R.,Kardes, Frank R.,Li, Shaobo ,&Liu, Meng.(2023).As Good as New: Embarrassment and Consumers' Preference for Used versus New Products.JOURNAL OF INTERNATIONAL CONSUMER MARKETING.
MLA	Wu, Ruomeng,et al."As Good as New: Embarrassment and Consumers' Preference for Used versus New Products".JOURNAL OF INTERNATIONAL CONSUMER MARKETING (2023).