南方科技大学知识苑(SUSTech KC): The power of a name: Exploring the relationship between ICO name fluency and investor decision making

题名	The power of a name: Exploring the relationship between ICO name fluency and investor decision making
作者	Xia，Feilian1 ; Thewissen，James 2,3; Shrestha，Prabal 4; Yan，Shuo1
通讯作者	Yan，Shuo
发表日期	2024-05-01
DOI	10.1016/j.irfa.2024.103142
发表期刊	International Review of Financial Analysis 影响因子和分区
ISSN	1057-5219
卷号	93
摘要	This study examines the impact of the fluency of Initial Coin Offering (ICO) project names on fundraising and post-ICO performance. Analyzing 8,878 ICOs from July 2012 to July 2021, we find a robust and positive correlation between name fluency (e.g., projects with succinct and English-like names) and fundraising success. Moreover, we find that this relationship is heightened for ICOs with popular names and that it influences an ICO's performance over time by increasing listing likelihood, shortening the listing time, and prolonging survival. Overall, the results of this paper align with psychological insights suggesting that fluency in stimuli enhances familiarity and memorability, which therefore, enables investors to make heuristic-based decision amidst the informationally constrained ICO landscape.
关键词	Heuristics Initial coin offering Name Name fluency
相关链接	[Scopus记录]
收录类别	SSCI
语种	英语
学校署名	第一 ; 通讯
Scopus记录号	2-s2.0-85187723515
来源库	Scopus
引用统计	被引频次[WOS]：1
成果类型	期刊论文
条目标识符	http://sustech.caswiz.com/handle/2SGJ60CL/741183
专题	商学院_金融系
作者单位	1.Department of Finance,Southern University of Science and Technology,China 2.Louvain Research Institute in Management and Organizations (LouRIM),Louvain School of Management,Université catholique de Louvain,Belgium 3.SILC Business School,Shanghai University,China 4.Louvain Institute of Data Analysis and Modeling (LIDAM),Louvain School of Management,Université catholique de Louvain,Belgium
第一作者单位	金融系
通讯作者单位	金融系
第一作者的第一单位	金融系
推荐引用方式 GB/T 7714	Xia，Feilian,Thewissen，James,Shrestha，Prabal,et al. The power of a name: Exploring the relationship between ICO name fluency and investor decision making[J]. International Review of Financial Analysis,2024,93.
APA	Xia，Feilian,Thewissen，James,Shrestha，Prabal,&Yan，Shuo.(2024).The power of a name: Exploring the relationship between ICO name fluency and investor decision making.International Review of Financial Analysis,93.
MLA	Xia，Feilian,et al."The power of a name: Exploring the relationship between ICO name fluency and investor decision making".International Review of Financial Analysis 93(2024).