| 题名 | Optimal Control Strategies for a Supply Chain System With Delay and Reference Price Effects |
| 作者 | |
| 通讯作者 | Wu, Zhihui |
| 发表日期 | 2024-07-01
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| DOI | |
| 发表期刊 | |
| ISSN | 1598-6446
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| EISSN | 2005-4092
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| 摘要 | This paper mainly discusses the impacts from the time delay of advertising and the reference price of consumer onto the cooperative advertising decisions. In our model, both the retailer's platform goodwill (RPG) and the manufacturer's brand goodwill (MBG) involved with their own advertising efforts are modeled by the delay differential equations. In addition, the RPG and the MBG have positive effects on the consumer's reference price. The equilibrium advertising strategies of two channel members are firstly derived within the centralized and decentralized scenarios by resorting to the optimal control theory. Besides, the corresponding equilibrium advertising strategies and optimal channel profits are compared, which shows that the centralization brings higher profit to whole channel only when the time delays locate within a specified geometric region and the existence of time delay caused by manufacturer's advertising also implies smaller advertising participation rate provided by the retailer. Subsequently, a new mechanism is designed to coordinate the supply chain system in the decentralized case under the consignment mode. Finally, a numerical example is employed to illustrate the impacts from key system parameters onto the coordination results when the supply chain is coordinated. |
| 关键词 | |
| 相关链接 | [来源记录] |
| 收录类别 | |
| 语种 | 英语
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| 学校署名 | 其他
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| 资助项目 | Natural Science Foundation of Heilongjiang Province of China[YQ2020A004]
; National Natural Science Foundation of China["72001059","12071102"]
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| WOS研究方向 | Automation & Control Systems
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| WOS类目 | Automation & Control Systems
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| WOS记录号 | WOS:001281309400005
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| 出版者 | |
| ESI学科分类 | ENGINEERING
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| 来源库 | Web of Science
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| 引用统计 | |
| 成果类型 | 期刊论文 |
| 条目标识符 | http://sustech.caswiz.com/handle/2SGJ60CL/790102 |
| 专题 | 南方科技大学 |
| 作者单位 | 1.Harbin Univ Sci & Technol, Sch Automat, Harbin 150080, Peoples R China 2.Harbin Univ Sci & Technol, Heilongjiang Prov Key Lab Optimizat Control & Inte, Harbin 150080, Peoples R China 3.Southern Univ Sci & Technol, Ctr Control Sci & Technol, Shenzhen, Peoples R China 4.Harbin Univ Sci & Technol, Dept Math, Harbin 150080, Peoples R China |
| 推荐引用方式 GB/T 7714 |
Wu, Zhihui,Liu, Guo-Ping,Hu, Jun,et al. Optimal Control Strategies for a Supply Chain System With Delay and Reference Price Effects[J]. INTERNATIONAL JOURNAL OF CONTROL AUTOMATION AND SYSTEMS,2024.
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| APA |
Wu, Zhihui,Liu, Guo-Ping,Hu, Jun,Yu, Hui,&Chen, Dongyan.(2024).Optimal Control Strategies for a Supply Chain System With Delay and Reference Price Effects.INTERNATIONAL JOURNAL OF CONTROL AUTOMATION AND SYSTEMS.
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| MLA |
Wu, Zhihui,et al."Optimal Control Strategies for a Supply Chain System With Delay and Reference Price Effects".INTERNATIONAL JOURNAL OF CONTROL AUTOMATION AND SYSTEMS (2024).
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| 条目包含的文件 | 条目无相关文件。 | |||||
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